The client

Sniptech provides a single, intuitive, multi-purpose API solution that empowers to pick and choose the right tools to improve customers’ experience and help them to get more out of their budget. As a gateway to personal finance services, they are providing a secure, one-stop-shop API on customer platforms.

The brief

Sniptech was launched in 2021 and needed a brand identity and website to position itself as a bold and innovative B2B company in the FinTech sector.

The answer

This bold and robust concept visualises the goal of Sniptech's API by combining and unifying digital tools together. With different sizes, shapes and forms, the visual language transpires the multi-purpose vision of Sniptech. This big and rounded “puzzle,” suggests a welcoming and sturdy feeling while illustrating the process of building and modelling. The logo is simple and distinctive. It was made in a way so the “t” is connected to the rest of the letters and so it unifies “Snip” and “Tech” together.